Balancing exclusivity, scale, and three competing stakeholders

Product Marketing Manager

Designed and launched a zero-to-one B2C app that strengthens relationships between restaurants and their VIPs, driving a 26% increase in guest spend.

Project Overview

Problem

Solution

The Team

Restaurants foster long-term relationships with VIPs by offering exclusive access and tailored experiences, but they struggle to operationalize and scale it.

An invite-only loyalty app integrated with the SevenRooms restaurant management system that lets restaurants easily offer top guests a way to book prime reservations, direct message, and get exclusive access.

Product Manager

Engineering Lead

Product Designer (guest-facing product)

Balancing exclusivity, scale, and three competing stakeholders

Project Overview

Problem

Solution

The Team

When she isn't designing intuitive and useful experiences, you can find Jordan throwing dinner parties in NYC, chipping away at a wood-working project, or planning her next mountaintop hike.