Jordan DeVos.
Designing thoughtful, high-impact experiences that simplify complexity, drive business growth, and deepen human connection.
World-Class Hospitality in the Hands of Guests
PROJECT
SevenRooms unlocks guest insights that help restaurants deliver personalized dining experiences. The new guest app extends this hospitality to diners before they even arrive, strengthening guest loyalty.
IMPACT
Increase of spend per visit was 2x higher than anticipated.
ROLE
0>1 Product Strategy
Discovery & User Research
End-to-end Visual & Interaction Design
Unlocking Growth without Losing the Magic
PROJECT
Pluto’s white glove onboarding service was highly effective, but a bottleneck to expanding the customer base. Building it into the product digitized the company’s differentiators and set users up for success.
IMPACT
The onboarding experience contributed to a 68% conversion rate from pilot to annual contract.
ROLE
0>1 Product Strategy
Discovery & User Research
End-to-end Visual & Interaction Design
Personalization at Scale
PROJECT
The SevenRooms platform offers many ways for restaurants to market to their guests. Text Marketing is the newest product in the suite, which comes with features and templates to generate authentic content.
IMPACT
Revenue generated per text exceed all our goals by 150%.
ROLE
0>1 Product Design
Discovery and User Research
Content Design
Automating Strategy and Creativity
PROJECT
FreshBritain spent 20 years maturing their premium brand strategy service and had ambitions to grow globally. By productizing their IP and digitizing their workflows, the team can serve more customers while still delivering a high quality service.
IMPACT
Time-to-delivery was reduced by 30%.
ROLE
Discovery & User Research
Systems Design
Customer Experience Strategy
