Can the identity design for an event tie everything together while letting the activities push and stretch far from convention?
The ELIA Academy arts conference was held in the massive new building that houses the design university, Central Saint Martins. Where lectures and panel discussions are most common, the ELIA team have replaced them with interactive events, open-ended discussions, and creative exercises. Guests were repeatedly faced with new ways of thinking.
When the events of the conference are unfamiliar, there is an opportunity to find
solid ground in something recognizable.
The logo is an abstraction of the recognizable pattern. It can be fluidly adjusted to be a source of information. And a one color printed version makes it easy to replicate on all collateral.