How can the endless amounts of creative work from a university’s graduating class be captured in an event identity?
Each year, Central Saint Martins invites the art and design industries and the general public to view the ideas and creations of hundreds of creative students finishing their degrees. It’s a chance to see countless pieces of new concepts, techniques and intelligent challenges that are sparked and fostered within the university.
At Central Saint Martins, students throughout all the courses start off with the same briefs, the same access to tools, the same studio classes. At the very beginning, everyone begins the act of making by using the one thing we all have in common, our hands. And even though the starting point may be the same, the outcomes never are. They span the spectrums of accessible and challenging, of traditional and innovative, and of personal and universal.
A new creation at every turn
Inspiration for the identity was taken from a kaleidoscope, where the same small set of gems are transformed into patterns that never repeat. They share common elements but the possibilities are endless.
The underlying system sets the stage for any configuration.
The underlying grid is based on kaleidoscopic reflections. The triangular angles automatically ties all of the collateral together.
The palette is energetic and full of colour that pops. There’s no combination that doesn’t work, which means there are endless opportunities.
The text is not the star of the show but it integrates seamlessly into the pattern and composition and gives more geometric structure to the designs.
An art directed, photo-based pattern resists showing photos of student work within the show. Instead the hands hint at the common tool every project begins with.